Bathroom Design Service for Luxury New Build Apartments
Why Developers Trust Us With Their Flagship Schemes
In luxury residential development, the bathroom is no longer a secondary space, it’s a decisive selling point. Buyers don’t just see a bathroom, they feel it: the texture of the tiles, the quiet precision of the brassware, and the warmth of the lighting that greets them when they walk in.
When those details are right, confidence builds instantly. The apartment feels elevated. The buyer connects emotionally. At Concept Virtual Design (CVD), we help developers craft these experiences, bathrooms that sell lifestyles, elevate perceived value, and strengthen a project’s brand identity.
A Strategic Design Partner for Developers
CVD specialises in architectural bathroom design and supply for luxury residential developments, penthouses, and multi-unit apartment schemes.
We understand both sides of the equation, creative vision and commercial viability. Our design process balances architectural aesthetics, technical precision, and the buildability that developers, contractors, and project managers rely on.
We’re typically involved early in the design phase, producing conceptual visuals, CGI presentations, and full technical documentation that set the tone for the project. This ensures every design decision, from layout to lighting, is coordinated and achievable before construction begins https://www.conceptvirtualdesign.com/latest-bathroom-lighting/
View our recent schemes: https://www.conceptvirtualdesign.com/designprojects/
Partnering With the World’s Finest Bathroom Brands
We collaborate with some of the most respected bathroom manufacturers globally, including Villeroy & Boch, Grohe, Dornbracht, Crosswater, Artelinea and Gessi.
Our product partnerships allow us to:
- Specify iconic, design-led fixtures and fittings that align with your brand positioning.
- Offer reliable availability and aftercare for multi-unit projects.
- Provide flexibility in specification, from premium flagship apartments to elegant mid-range units, while maintaining design continuity.
This blend of brand prestige and supply efficiency adds confidence to every development.
Commercial Intelligence in Design
Our approach to apartment design is creatively strategic and commercially aware.
We look at every scheme through a developer’s lens, balancing design ambition with practical efficiency. For mid-level or entry-spec units, we focus on streamlined fit-out solutions that reduce complexity and installation time, ensuring consistency and reliability on site.
We also identify product duplication opportunities across unit types to create cost savings and procurement efficiency, without compromising aesthetic quality.
At the opposite end, penthouses and flagship apartments demand heightened sophistication. Here, we elevate the design language, introducing bespoke materials, enhanced lighting control, and refined detailing to create anchor spaces that define the entire development’s prestige.
Every detail is tuned to the developer’s goals, beautiful, buildable, and commercially balanced.
Design That Enhances Buyer Experience
In luxury apartment marketing, the bathroom is one of the few spaces a buyer truly feels.
CVD designs bathrooms that communicate confidence through atmosphere, the interplay of light, reflection, and touch. We know how to use texture, colour and material transitions to create emotional engagement that translates directly into higher perceived value and faster sales.
“A show-stopping bathroom is silent persuasion, it turns quality into confidence.”
Global Insight, Local Execution
With decades of combined expertise, our designers source globally while thinking locally. We visualise, specify, and deliver bathrooms that reflect the latest international design trends while meeting the technical standards, budgets, and construction methodologies of the UK market.
Each CVD design package includes:
- Detailed CGI visuals for marketing and client approval https://www.conceptvirtualdesign.com/the-future-of-luxury-bathroom-design-our-photorealistic-cgi-focus-explained/
- Technical drawings optimised for buildability
- Product schedules and specifications for procurement
- Lighting design and integration for ambience and compliance
Our design-and-supply service ensures consistency across large-scale projects while maintaining the individuality developers expect in luxury schemes. Learn more about our responsible design ethos: https://www.conceptvirtualdesign.com/sustainability/
Built for Coordination and Delivery
We collaborate directly with contractors, site managers, and M&E consultants to ensure every bathroom is coordinated, efficient, and installation-ready.
Our technical packages are designed to pre-empt potential issues, not react to them, accounting for access, tolerances, plumbing routes, and sequencing. The result: fewer site queries, smoother delivery, and consistent quality across every unit.
Design Authority Developers Trust
With one of the most extensive portfolios of original bathroom designs, project imagery, and design insight blogs in the UK, Concept Virtual Design holds unique authority in the field.
Unlike traditional retailers or generic interior designers, we combine architectural understanding, market fluency, and visual storytelling, ensuring every bathroom is not only visually compelling but strategically aligned with a development’s commercial objectives.
Our insight-driven design library and continuous research into buyer psychology make CVD the go-to partner for developers who want to stay ahead of the market. See more of our inspiration: https://www.conceptvirtualdesign.com/inspiration/
About Concept Virtual Design
Based in Maidenhead, Berkshire, Concept Virtual Design is an award-winning architectural bathroom design and supply studio operating throughout Berkshire, Surrey, Buckinghamshire, and the South East.
We work with developers, architects, and private clients, providing complete design, visualisation, and specification services that merge creative excellence with technical precision. Contact our studio https://www.conceptvirtualdesign.com/contact/
Frequently Asked Questions
1. How is CVD different from traditional bathroom suppliers?
We’re a design partner, not a retailer. We provide full design, CGI visuals, and technical packages, working collaboratively with developers to balance creativity, cost, and construction requirements.
2. Can you work across both core apartments and penthouses?
Yes. We tailor specifications for each apartment type, streamlining fit-out for core units and delivering bespoke, high-luxury detailing for penthouses and show apartments.
3. What brands do you specify?
We partner with leading global names including Villeroy & Boch, Grohe Spa, Dornbracht, Artelinea to name just a few, combining performance reliability with refined aesthetics.
4. How does CVD help control costs without compromising design?
We identify opportunities for product duplication, rationalised detailing, and modular installation to maintain visual impact while improving procurement and build efficiency.
5. Can you provide visualisations for marketing and approval?
Absolutely. Our photographic hyper realistic CGI visuals and renderings are integral to our process, helping developers and buyers visualise the finished look long before construction begins.
Ready to Elevate Your Next Development?
Whether your project includes ten penthouses or one hundred apartments, Concept Virtual Design can help you deliver bathrooms that buyers remember, and developers rely on. Let’s create something extraordinary together.
