Anti bacterial WC technology
Villeroy & Boch’s Triple-Action Hygiene for the Forever Home
At Concept Virtual Design, we believe that true luxury in a high-end new build or quality renovation is defined by invisible engineering – specifically, by ensuring the highest standards of health and hygiene without compromising on design. Our partnership with German ceramic pioneers, Villeroy & Boch, allows us to deliver precisely this.

Villeroy & Boch’s WC technology moves far beyond mere functionality; it presents a meticulously thought-out, multi-action approach to hygiene, cleanliness, and water efficiency – perfect for the private client investing in a legacy property.
1. The Core Innovation: TwistFlush Technology
The centrepiece of Villeroy & Boch’s latest revolution is the TwistFlush system, a proprietary and patented flushing technology that harnesses the physical force of nature to set a new standard for performance, hygiene, and sustainability.
How TwistFlush Works: The Power of the Vortex
TwistFlush uses precisely directed water jets to create a powerful, controlled water vortex . This dynamic, swirling current travels around the entire inner bowl of the toilet.
- Uncompromising Cleanliness: The water vortex reaches nearly 100% of the bowl’s inner surface, literally pulling dirt and waste down the drain. This virtually eliminates the need for a toilet brush, leading to significantly improved long-term hygiene.
- Water Saving Champion: TwistFlush provides an exceptionally powerful flush while requiring minimal water. It operates with just 4.5 litres for a large flush and a mere 3 litres for a small one. For a four-person household, this can save up to 19,700 litres of water annually compared to older 6-litre systems https://www.conceptvirtualdesign.com/sustainability/
- Aerosol Reduction: The directed, controlled nature of the vortex significantly prevents spray and reduces the formation of aerosols, improving air quality and hygiene in the bathroom.
2. The Triple Approach to Lasting Cleanliness
The advanced TwistFlush is combined with Villeroy & Boch’s other core technologies to create a comprehensive hygiene solution for the modern, luxury bathroom:
| V&B Technology | Functionality | The Hygiene & Health Benefit |
| DirectFlush (Rimless Design) | The toilet bowl is completely rimless. | Eliminates the hard-to-clean hollow space where dirt and bacteria accumulate, making the bowl fully accessible for cleaning. |
| AntiBac (Silver Ion Glaze) | An innovative glaze integrated with antibacterial silver ions. | Inhibits the growth of bacteria by more than 99.9% – a permanent effect that lasts the entire product life. |
| CeramicPlus (Dirt Repellent) | A super-smooth surface finish. | Creates a beading effect where water droplets carry dirt and limescale away, dramatically reducing the effort and need for harsh chemicals during cleaning. |
3. The Apex of Wellbeing: The ViClean Shower Toilet
For clients seeking the ultimate expression of wellbeing and intimate hygiene, the Villeroy & Boch ViClean series combines the powerful cleanliness of TwistFlush with supreme personal comfort https://www.conceptvirtualdesign.com/the-best-wc-in-the-world/
- The experience includes a comfortable, adjustable water jet (with temperature and pressure control), an automatic, quietly opening/closing lid, an integrated seat heater, and an ergonomic air/skin dryer – the ultimate expression of discretion whilst taking care of intimate needs.
- Intelligent Design: The unit includes smart controls and an intelligent LED light for safe night-time use – all while saving water and energy https://www.conceptvirtualdesign.com/interior-design-trends-for-2026/
4. Concept Virtual Design: Creating Your Forever Bathroom
As Villeroy & Boch bathroom and tile experts with deep experience across the HNW market, the Concept design team excel at integrating these latest product innovations, like TwistFlush, into the complex requirements of private client high-end new build forever homes and quality renovation projects.
Our service model operates at the intersection of architecture, interior design, and specialist bathroom expertise:
- Designing Leaders, Not Followers: We are design leaders and innovators with 9.4 million YouTube views and a community of 43k+ Instagram followers. This authority proves we can create visually stunning, technically validated options that other companies simply cannot put together or execute.
- The Early Appointment Advantage: It is highly beneficial to look at appointing our services early on in a project – before works have actually started. This allows us the necessary design time and the ability to visually influence multiple looks and options, guaranteeing an optimal, uncompromised outcome. We do both, but early engagement maximizes value https://www.conceptvirtualdesign.com/the-future-of-luxury-bathroom-design-our-photorealistic-cgi-focus-explained/
- HNW Execution Know-How: We possess the real-world completed project skills in the high-net-worth market that ensure the technical demands of systems like TwistFlush and ViClean are flawlessly installed and function perfectly for a lifetime.
By combining Villeroy & Boch’s ground-breaking hygiene technology with Concept Virtual Design’s creative and technical mastery, we ensure your modern bathroom achieves the highest level of luxury, health, and sustainable elegance.
Our creative design studio is based in Maidenhead, Berkshire and is operated by appointment. Contact our creative team to discuss your Villeroy & Boch project https://www.conceptvirtualdesign.com/contact/





