Sophistication In Colour By Grohe

For a high end, truly elegant luxury bathroom project design, the Atrio tap is an essential where Grohe have excelled in both timeless, iconic design and a definitive precision in quality. The new, sleek design draws on the completeness and simplicity of the circle, utilising its ability to create definition and focus in design. The result is a sleek contemporary elegance that offers subtle definition in a bathroom without overwhelming detail.

The Atrio collection is available in 10 range of colours and finishes, allowing our design team to seamlessly compliment the design of luxury bathroom projects. We can coordinate signature taps for vanities, baths filling spouts, shower drenchers and body jets to elevate the level of finish for a project, providing a high end feel with exceptional quality that delivers a timeless statement.

Our in-house bathroom project design team are professional and highly experienced in attention to detail, utilising our years of expertise to tailor the design of a private client luxury new build or a quality refurbishment, working alongside the best architects and top interior designers. We specialise in high quality, luxury bathroom design to create sublime statement rooms while offering the latest products and colour pallets such as hard graphite, brushed nickel and warm sunset together with new technology innovation and sustainability .

Grohe Luxury Bathrooms Fittings

Grohe luxury Grandera range

Grohe’s luxury Grandera range features both versatility and class, making it a perfect choice for high end projects where the client is after a classic look with a contemporary twist.

Grohe have taken timeless to another aesthetic level, with the Grandera range of taps and fittings offering a superb quality finish which, thanks to GROHE Starlight Technology, will retain their shine in the long term, being extremely dirt and scratch resistant.

Grohe luxury Grandera range

In their homage to an era of grandeur, Grohe have also incorporated a timeless feel with their exquisite craftsmanship and fine detail. With multiple faucet colour choices available, Grohe can make sure that our bathroom projects develop their own immersive experience in the home, with elegance and comfort at your fingertips.

Grohe luxury Grandera range

Concept offer a professional design and supply service for high end refurbishments, luxury new developments as well as private client projects. Our in-house team of designers can start work before the project is out of the ground, offering advice on maximising the space available to create the most opulent bathrooms for luxury projects. Grohe is known for innovation and quality and is one of Concept’s key bathroom brand partners.

Concept Virtual Design have been given a 10/10 best showroom rating by independent reviewers from Kitchens Bedrooms & Bathrooms Magazine.

Comparing Top Brand Manufacturers for Washlets & Combined Bidet WC’s

When it comes to choosing between the top Washlet or combined bidet WC’s  brands, it’s always good to know what you’re getting and where the differences lie. Choosing the best for a luxury development or private client build project is critical, so staying informed is key.

Our three big brands for combined bidet WC’s are TOTO, Grohe and Villeroy & Boch, all of whom supply the ultimate in high quality lifestyle choices.

TOTO Neorest Washlet

TOTO’s Washlet is a well balanced product, it features it’s own warm water cleansing system, air purification and fully loaded automatic functions including a heated seat, while a premist function and self cleaning wand nozzle ensures maximum possible hygiene. Their world leading technology is second to none and they’re renowned brand leaders, selling over 40 million units .

Grohe’s new Sensia Arena is an impressive addition to the high end market, with its unique Skinclean and Hygeneclean functions. The design is elegant, while subtle lighting illuminates the product at nighttime for ease of use without having to turn on any harsh main lights. It also boasts a powerful triple vortex flush and a large bowl, which cleans the entire toilet whilst using the minimal amount of water.

Villeroy & Boch offer the new sustainable ViClean-L shower toilet with exceptional styling and aesthetics, an automatic soft close seat, which opens on approach and heats up straight away. Special anti-bacterial surface coating and intelligent nozzle functions ensure a top level of all round hygiene, using ionised water.

Concepts in house design team will help specify the right solution for your project, we are happy to talk through your initial requirements as part of our detailed bathroom design process . All brands are on display at our award winning showroom .


Concept Virtual Design have been given a 10/10 best showroom rating by independent reviewers from Kitchens Bedrooms & Bathrooms Magazine.

Aquasymphony by Grohe

This extraordinary new product from Grohe offers an exceptional bathing experience like never before. Step into a new world of luxury, with the Aquasymphony where you can start every day with a taste of paradise.


The beauty of this award winning product from Grohe lies within the orchestration of features that inspire the senses. Soft coloured lights allow you to tailor the mood of your shower, to relax or invigorate, in combination with whatever music you’re feeling at that moment. A variety of water options means you can control your shower experience and enjoy water in a multitude of different ways.

The Aquasymphony features a rain curtain to surround you, a waterfall spray for a refreshing cascade, soft, drenching rain sprays, lightly massaging Bokoma sprays, drizzle sprays like a sea mist and the pure spray for a steady spring-like stream of water.


The steam bath function allows you to use aromatic oils in the steam, to add a luxuriously relaxing touch. Gentle steam will open up your pores, detoxifying the body and hydrating the skin for complete wellbeing.


Concept are proud to offer their exceptional design service where we can help you create the perfect bathing space to encapsulate a luxury top end feel within your home. We use the latest finishes and products whether you’re renovating an existing bathroom or starting from scratch in a luxury new build.

Concept Virtual Design have been given a 10/10 best showroom rating by independent reviewers from Kitchens Bedrooms & Bathrooms Magazine.

GROHE SilkMove ES technology

GROHEWe should be trying to avoid wasting water all year round. When we live in houses with fresh running water, it is easy to forget that only 3% of the world’s water is suitable for consumption, and many people don’t have the luxury of such easy access to fresh water. Happily, GROHE have cleverly developed a way to help you manage your water consumption in a more efficient and eco-friendly manner.  Now it is easy to use GROHE technology to effectively manage the sustainability of freshwater resources year round within the comfort of your own home.


GROHE EcoJoy technology can save you up to 68% of water and has proved to be a great success within several showers and fittings in bathrooms across the country. And it’s not just the bathroom where GROHE EcoJoy can offer effective Eco-sustainability; GROHE technology can be implemented throughout your home, ensuring you live with the comfort and convenience that’s best for you, your family and the environment.

GROHE SilkMove ES technology is a truly remarkable way of managing water and energy as well as offering a smooth and sustainable operation. When in cold-water mode and situated mid-lever, the remarkable ES technology comes into action. Saving on water and energy shouldn’t mean that you sacrifice on comfort or accessibility in anyway, which is why GROHE SilkMove ES provides you with the ultimate experience and convenience.


GROHE technology doesn’t take water for granted, and this is effectively proved within it’s technology, offering minimal water consumption whilst providing maximum experience and convenience, and allowing you to truly enjoy the pleasure of your water resources whilst saving energy.

Concept Virtual Design have been given a 10/10 best showroom rating by independent reviewers from Kitchens Bedrooms & Bathrooms Magazine.

GROHE SPA by Concept Virtual Design

Once a room for cleansing and grooming, the bathroom is now a place to retreat to – your sanctuary from the outside world; a place to spend quality time indulging yourself. The amount of space dedicated to the bathroom has increased and defining different zones is fast becoming the norm. Areas for preparation, rejuvenation, recreation and relaxation all have a role to play in a spa bathroom. A new bathroom is now an investment in your health and wellbeing; let GROHE SPA collections transform your daily rituals into sensational experiences.

luxury feature shower

Concept Virtual Design specialises in the design, supply and setting out of luxury bathrooms for new build and refurbishment properties across the Berkshire, Buckinghamshire and Surrey areas, including:

  • Beaconsfield
  • Gerrards Cross
  • Marlow
  • Henley
  • Maidenhead & Bray
  • Windsor
  • Ascot and Sunningdale
  • Virginia Waters & Wentworth
  • Cookham

Grohe Spa F-digital Deluxe

We regularly work alongside quality architectural practices, refurbishment specialist contractors, main development contractors, luxury house builders as well as one off private client contracts.

GROHE Allure Brilliant

GROHE Allure BrilliantGROHE Allure Brilliant is a stunning new range of faucets, mixers and thermostats which will transform your luxury bathroom into a modern, sleek work of art.

With GROHE’s years of experience behind the streamline design, the Allure Brilliant range provides a perfectly-cut, angular aesthetic, with advanced Grohe technologies to ensure your bathing experience is second to none.

“Complex without being complicated, faceted faucets add a new dimension to bathroom design, and a new dimension to water.”

GROHE Allure Brilliant includes basin mixers, bath and shower thermostats and mixers, and bidet faucets, all created with crisp lines and beautiful precision. All these handcrafted products include GROHE’s Invisible Fastening System for seamless incorporation into your bathroom design. They are also endowed with GROHE’s top range of technologies, such as CoolTouch – to ensure all surfaces are safe to touch to avoid scalding, and TurboStat – allowing your shower to reach the desired temperature in a fraction of a second and adjust to changes in water pressure twice as fast as before.

Choose GROHE Allure Brilliant for a contemporary, chic bathroom design.

GROHE Allure Brilliant | Shower